NatWest Request Money
The NatWest mobile app gives users a faster way to get paid. By creating and sharing a link or a QR code, users can get paid without needing to share their account details.
Because of existing mental models, users were unaware of this feature. The objective of this project was to improve the experience to improve the usage of these features.
Existing UX review
The existing journey to create a custom link or QR code was located in the payments area of the app named ‘request money’ - a high traffic area of the app but suffered from high fallout rates.
Elsewhere in the app, I discovered other features utilising similar functionality: 1) Reusable link and QR code, and 2) split the bill. These were useful features that had significantly fewer page visits.
It was clear there was an issue in discoverability of these other features.
Guerrilla testing
To understand the pain points in the journey I wanted to go beyond the data. To do this in a quickly I decided to use guerrilla testing. As hypothesised, participants weren’t able to locate some of the features that weren’t located in the ‘request money’ section.
Design exploration
I suggested that the main focus should be bringing all these features together into ‘request money’. To take this a step further, we used a segmented control to switch between a customisable link and the reusable link. This idea came from competitors such as Monzo. We did 2 rounds of usability testing to ensure users would be able to understand the different use cases between 2 similar features.
Final designs
Due to the size of the project I suggested a multi-phase release with the business. In the first phase we added split the bill into ‘request money’ and refreshed the UI. Key changes involved splitting the tasks over multiple screens to make the user feel like they were progressing, and signalling that the link had been shared successfully.
In the second phase, we added the reusable link and QR code into ‘request money’ alongside the existing features. Depending on the use case, the user could now tab between creating a customised link or QR code, or sharing an reusable link or code.
Did it work?
Post-release data showed a significant and sustained increase in the usage of the split the bill feature. At the time of writing there is no data available on phase 2.